How to sell with connectors to marketing teams

Designed for LSP sales people selling to enterprise marketing teams, this webinar presents strategies for filling your pipeline with qualified leads from the CMS user bases.

Participants learned how to find niches in the CMS landscape, create messages relevant to users of that CMS, identify unique selling points and use marketing channels unknown to the competition. 

Content:

  • Buyer segmentation and targeting refinement
  • Using CMS ecosystems for lead generation
  • Buy-side conferences to consider
  • Overview of SEO tactics to target CMS users and control search traffic
  • Furnishing a marketing message about software that your buyers use every day

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