LSP Salesperson Training in Localization Connectors

This webinar covered technical information and negotiation tactics for selling language services to buyers with automated translation workflow requirements. Participants learned how to present their LSP as a technology-driven organization, to thrive in competition with the leading localization providers, to surprise prospects with a deeper understanding of the publishing process, and to be a stronger differentiator for their company.


  1. Buyer types, lead sources.
  2. CMS and PIM landscape.
  3. Common challenges inside enterprise content teams.
  4. Sales scenarios: automation-driven RFPs for new business, replacing old-school vendors, generating leads from the CMS communities.
  5. Questions to identify demand, negotiation advice.

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